Generally a promotional item should Cheap Nike Free Run appeal to the widest demographic possible (although sometimes it can pay to narrow your audience) otherwise the attrition rate is going to be higher. Let's work through the example of keyring bottle openers: these commonly used items clearly appeal to drinkers, but only those that drink bottled beer, and then only to those of them that prefer premium style beers that do not commonly have a screw cap. So what was wide group has now been whittled down to a fraction that will find the gift useful. So while many other people will also accept the gift, only a percentage will see their item often, and most will be put on the spare keys, or worse, the kitchen draw!
With keyring bottle openers, and many similar promotional items, adding a further complication is the fact that the group that are going to be most interested in your promotional gift are those most likely to already have an alternative already, thus increasing your competition! By increasing the functional base of your chosen item you can obviously spread your message much wider and by making it suit the needs of a wider percentage of that audience you can increase awareness further. Using products that are adjustable or have a one-size-fits all aspect are clearly more valuable in these circumstances.
Adding value to the customer
With some promotional Nike Free products even more value to the target audience can be added for little cost, especially those that are made by the much more flexible digital printing processes. Something as simple as a consecutive number can become a valuable offering when it becomes a perhaps a lottery entry or perhaps a means to get a discount, both of which will undoubtedly increase the lifetime of the item as it retained until redemption. Some digital processes also now allow you to add more complex variable information such as names, numbers and addresses.
What easier way to make sure your gift sweeps all its competition away and to also impress your recipient as you have taken the time to personalise their gift with their first name! With items such as USB sticks, many suppliers can include a useful program to your specification on the device, ideal is one that evokes a subsequent interaction with your website or makes ordering simple and easy - possibly even including a login code that unlocks discounts or specials. If you are not able to do this, or do not have the budget for USB, then QR codes on Nike Free Run printed products can perform a similar task.