If you type in 'promotional Nike Free products' into Google it gives 51m results, it is easy then to imagine how many promotional gifts, products, premiums and giveaway options are out there! That number of results also tells us that in some way they must work, all those businesses must be addressing a continuous demand. The trick of course is to make sure that when you do use promotional products as part of a marketing exercise that you make the most of your budget. This article aims to give you some hints, tips and thoughts as to how to improve the impact of your promotional product campaign.
Cost
The
number one question asked is 'how much should I spend (per person) on
my promotional product?' This is going to depend on a few important
considerations including your target demographic, the competition for
their attention and perhaps the type of products or services you are
promoting. With that in mind it is worth remembering that if 50% of your
recipients are going to ignore the item it might arguably be worth
paying twice as much to make sure 100% of half the number of targets
keeps a better product around for even longer. A great example of this
is direct mailing campaigns where the cost is very low, but success can
be as little as a 0.5% to 1% take up. Working it through using 1000
flyers at $200 as an example, each response can actually cost more than
$20 each!
Nike Free Run Could a $2 gift to 100 people, or even a $20 gift to 10, give a
better return than that?
What is certain is that a promotional gift is much more likely to hang around longer than flyers and mailshots and therefore stand a much better chance of being to hand when the customer needs your product or service and also garnering repeat exposures to your message. Supporting that argument are fridge magnets, which are making significant in-roads into areas where direct mail has traditionally dominated. This is especially true for local businesses advertising their services. In general it is easy to get lured into more is better when it comes to promotional giveaways, but it is often not applicable so take time to plan your campaign in advance. Think about who are you sending it too: what are they interested in? What do they use every day? How can you make things Cheap Nike Free Run easier for them to interact with you? If you can address these questions then it is just a matter of working out the cheapest option that fits the bill.